News and Events
 sunday, march 09, 2008 |
| - INVITATION - Degree and award ceremony Class of 2007 |
| friday, march 07, 2008 |
| This site has been uploaded and started operating as of 8 March 2008. |
Brand is not a logo.
It is not a corporate identity.
It is not a product or a service.
Brand is people’s gut feeling about a product, service or company. It is not what You say it is; it is what They say it is, what They feel it is.
At the end of the day, the degree of TRUST they feel towards your product or service, rather than an assessment of its features and benefits, will determine their final purchase decision.
TRUST creation is a fundamental goal of branding design. TRUST is the ultimate shortcut to a buying decision, and a cornerstone of modern branding.
What companies are trying to do nowadays is appoint brand managers. These build large brand departments staffed with brand strategists, who are armed with heavy brand research. What they are discovering, however, is that it takes more than strategy to build a brand.
It takes strategy and creativity together.
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 Taking on financing is one of the most important decisions an emerging company has to make. This step is absolutely essential, because the early stages of growth often require significant amount of working capital that cannot be generated by the business alone. Financing can come in many forms, but it basically comes down to equity versus debt. |
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Brand strategy is a plan for systematic development of a brand in order to meet its business objectives. Developing a brand strategy can be one of the most difficult parts of the marketing plan process. It is an element that poses the biggest challenge, and requires very careful and skillful approach. There must be no gap between strategy and creativity, because the existence of such a gap can cause even the most brilliant strategy to fail.
A professional in this field has to have the passion and experience to be able to provide creative customized approaches that will set brands apart from their competition.